Officials at cosmetics giant L’Oreal have refuted stories that they resorted to technology to make Beyonce Knowles’ skin appear lighter in the company’s new ad campaign.
The 27-year-old singer is featured in a new campaign material for L’Oreal Paris set to appear in Elle, Allure and Essence.
Readers who came across the ad were astonished to see the singer’s skin tone looking several shades lighter in the new L’Oreal campaign, prompting numerous complaints and an investigation by the magazine’s publisher.
However, L’Oreal executives are firm in saying that they have nothing to do with the issue.
In a statement, a company representative said, “We highly value our relationship with Ms. Knowles. It is categorically untrue that L’Oreal Paris altered Ms. Knowles’ features or skin tone in the campaign.”
A spokeswoman for Knowles declined to issue a comment beyond the company’s assertion.
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