Rapper 50 Cent is suing fast-food restaurant chain Taco Bell for $4 million in damages for using his name in an advertisement without his consent.
In the advertisement, the rapper is being encouraged to change his name to 79 Cent, 89 Cent or 99 Cent as part of the fast-food chain’s “Why pay more?” promotional campaign that endorses goods under $1.
50 Cent, whose real name is Curtis Jackson, insists that Taco Bell is “diluting the value of his good name,” according to BBC News.
However, the company claims that they sent the rapper a letter offering a charity donation worth $10,000 in exchange for his consent.
But 50 Cent’s attorney, Peter D. Raymond, insists that he didn’t know of any letter and knew nothing about it until he saw a news story about the ad.
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